Coinbase
Tools
Adobe Photoshop
Adobe Illustrator
The Team
Veronica Funk - Designer
Jill Perrone - Designer
Heather Oxen - Designer
Tools
Adobe Photoshop
Adobe Illustrator
The Team
Veronica Funk - Designer
Jill Perrone - Designer
Heather Oxen - Designer
Over three years at HireClix, I contributed to multiple projects for Coinbase, including logo development for their Cryptern intern program and creative direction for marketing campaigns. The work involved close collaboration with Coinbase’s point of contact and internal cross-functional teams to develop concepts aligned with their evolving brand.
Coinbase’s brand is dynamic and fast-moving, requiring visuals that consistently reflected core pillars such as mission and impact, outlier talent, remote-first culture, and generous rewards. Across multiple initiatives, the challenge was balancing strict brand guidelines with the need for fresh, engaging creative—while responding quickly to feedback and shifting priorities.
Through iterative concept development and close collaboration, we delivered creative work that strengthened Coinbase’s visual storytelling across internship branding and campaign efforts. I continue to support the final year of this partnership, helping maintain brand consistency while evolving creative approaches to meet new goals.
