Image of middle aged hispanic woman kneading in the kitchen in a teardrop shape green background

Dexcom

Tools

Adobe Photoshop
Adobe Illustrator

The Team

Kyle Johnston - Lead Designer
Veronica Funk - Designer

The Project

Dexcom partnered with HireClix to launch a hiring campaign for their new store opening in Mesa, Arizona. Collaborating closely with Consulting and Creative teams, I helped develop the visual direction and messaging for this employer branding initiative.

Marketing Materials

Dexcom now hiring banner highlighting competitive pay, diversity, equity, inclusion, and growth opportunities with photos of diverse employees and a QR code.

Branding Campaign Concepts

A collage of six Dexcom recruitment ads highlighting manufacturing technician jobs, innovation, impact, and hiring in Mesa, AZ with images of workers and diverse people.

Sales Landing Page

Computer and phone screens showing Dexcom careers webpage with a man smiling behind a laptop and text encouraging joining the nationwide sales team.

The Challenge

Dexcom had recently refreshed their brand, giving us creative freedom to push boundaries in recruitment marketing. My teammate and I explored multiple design concepts, balancing innovation with alignment to Dexcom’s evolving identity.

Work for Our Warriors Campaign

Billboard with Dexcom logo and message about building a brighter future for patients, showing two cyclists riding on a mountain trail.

The Results

We presented three strong campaign concepts, landing on “Work for Our Warriors”—a forward-thinking idea that honors Dexcom’s clients, referred to as “warriors,” and highlights the meaningful impact of working there.

The campaign rolled out across diverse media including billboards, display ads, bus wraps, and flyers, resonating strongly with Dexcom’s Talent Acquisition team and setting a new tone for recruitment branding.

Hand holding smartphone displaying a Dexcom social media post with a man and child on a tennis court and text about building a brighter future for diabetes patients.
Collage of Dexcom career advertisements including a bus stop poster, recruitment flyer, Instagram job post on a phone, testimonial card, employee introduction card, and a now hiring banner with diverse staff photos.
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